With over 28 years experience in the cosmetics industry, we are a British company who creates cosmetics, skincare and haircare on a global level. Why are we revolutionary? We create products faster than any brand on the planet. We deliver the highest quality products at the most affordable prices. We believe that everyone - no matter their sex, ethnicity, age, budget or location - should be thrilled by makeup. We use our consumers to promote our products. Who could do a better job than those who spend their hard-earned cash on our cosmetics? We are 100% cruelty free. None of our products are tested on animals. The majority of our products are also vegan (see the product description page for details on this).